Books I recommend

. Truth, Lies and Advertising : The Art of Account Planning by Jon Steel

. How to Plan Advertising by Cooper

. Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series) by Jean-Marie Dru

. Managing Brand Equity by David A. Aaker

. Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker

. Qualitative Market Research: A Practitioner’s and Buyer’s Guide by Wendy Gordon, Roy Langmaid

. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin

. Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt, Stephen J. Dubner

. The Brand Gap: by Marty Neumeier

. Wally Olins on Brand by Wally Olins

. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan

. Ogilvy on Advertising by David Ogilvy

. Creative Leaps: 10 Lessons in Sucessful Advertising Inspired at Saatchi & Saatchi by Michael Newman

. Scientific Advertising by Claude, C Hopkins

. Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy by Laurence Vincent

. Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time by Matt Haig

. Practices of Looking: An Introduction to Visual Culture by Marita Sturken, Lisa Cartwright

. No Logo: No Space, No Choice, No Jobs by Naomi Klein

. The New Guide to Identity: Wolff Olins : How to Create and Sustain Change Through Managing Identity by Wolff Olins

. Positioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries, Jack Trout

. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries, Jack Trout

. The 22 Immutable Laws of Branding by Al Ries, Laura Ries

. Jack Trout on Strategy by Jack Trout

. Blog Marketing by Jeremy Wright

. Market Research by Petre Datculescu

. Consumer’s psychology by Dan Petre

. Advertising and Psychanalysis by Doris Louise Haineault and Jean Yves Roy

. Introduction to social research by Septimiu Chelcea

. Q-Sort by Dragos Iliescu